Seven Reasons to Use Event Technology

1. Improves Engagement

Gone are the days where your audience was a passive receiver of the information delivered to them. Today’s attendees expect to be participants at events actively utilising technology. If you offer your audience opportunities to be involved through voting, polling and messaging for example, they will be engaged in the event and will likely enjoy a far more positive experience.

2. Improves Learning

It is important that events provide an environment that encourages learning and development. Using audience interaction tools increases the active engagement of the audience in the event and the content being shared, which will ultimately result in increased learning. By utilising polling during the event you can check the understanding of the audience on the key content delivered as well as gauging the level of learning through audience self assessment. Messaging solutions enable all attendees to put forward questions regarding the information being shared with them to aid with clarification and understanding, and thus learning.

3. Inclusivity

We all feel more valued if we believe our thoughts and opinions are being listened to and taken ‘on board’. It makes us feel involved and that we can provide a valuable contribution to the discussion. Utilising technology for this at an event provides everyone with the opportunity to contribute, even if they are shy or quiet and usually find their voice being overpowered by louder, more confident participants. This enables the audience to gain what they need from the event to help them develop and move forward.

4. Games and Collaboration

On top of all this, technology provides you with an opportunity to inject a lighter, more fun aspect to the event. Gamification is gaining popularity and adding an element of competition into an event feeds into our naturally competitive nature. It can also provide opportunities for collaboration, as well as increasing the audience’s sense of inclusivity at the event. We have seen a range of fun activities incorporated into events through interactive technology, from ‘Blockbusters’ to ‘Who Wants To Be A Millionaire?’ to ‘Dragons Den’, so let your imagination run wild!

5. Instant feedback

You can receive feedback from your audience instantly through pop up surveys, and event evaluations can easily be completed on site and with responses collated through forms. Attendees are more likely to respond to surveys whilst they are still engaged in the event, as the content and experience are still very much at the forefront of their minds. This feedback is vital for:

Organisers – it provides information and event insights, determining whether objectives were met and can subsequently influence the next event.
Speakers - delegate feedback can help to enhance presentation skills and content.
Clients - it allows them to gauge how the event captured the interest of the attendees and tailor the next one to their needs.

6. Streamline Processes

Everyone hates admin (well, most of us do anyway!) Technology can be used to facilitate a lot of the processes around organising a successful event, from automating registration to printing badges on demand, to managing attendance through RFID. It can help reduce or eliminate the bottlenecks and help the attendee focus on what they really want to focus on, the event itself.

7. Measurable ROI

Being able to truly measure an event’s return on investment has always been a challenge for event organisers as it can be difficult to generate the necessary data to analyse.

By incorporating audience engagement tools into an event, you can ascertain demographic data and relate these to vote/poll responses, the breakout sessions attended and even the questions asked.

This enables you to obtain vital business intelligence to integrate into future sales and marketing plans. The feedback you gain from instant surveys and event evaluation forms provide the data needed to assess the event experience for the attendee.

Would you like to know more about Event Technology?

We love talking to people about events and technology, so please do get in touch if you would like to bounce an idea or two around. We would love to hear from you.